Guide to ETFs
- Introduction
- ETF Landscape
- Active
- Fixed Income Ecosystem
- Trends
- Principles of ETF Investing
- ETF Trading Best Practices
- Disclosures

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J.P. Morgan Asset Management - Risks & disclosures
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U.S.ETF InsightsAs of January 31, 2025
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Page reference
Global ETF AUM by region
Global ETF AUM growth over time
U.S. ETF market milestones
U.S. ETF assets projected to reach $20 trillion by 2030
U.S. ETF market share vs. mutual funds
ETFs by type and industry leaders ranked by AUM
Why has active ETF issuance increased?
ETF exchange volume during periods of volatility
U.S. ETFs in 2025, by AUM and flows
Investors turning to ETFs
A more concentrated, less diversified market
A case for active management
Over a decade of active ETF growth
Active ETFs take market share
U.S. active ETFs in 2025, by AUM and flows
Active management in an ETF structure
Potential income generation via covered calls
Higher volatility may lead to potential higher incremental income
Scaling ETFs requires more than market presence
Key players in the active ETF space
Growth trends within the active ETF market
Active U.S. ETF landscape
The first launches of fixed income ETFs
Active fixed income gaining adoption
Turning point in the fixed income ETF market
Growth runway for active ETFs in taxable fixed income
Annual returns of fixed income sectors
Active fixed income managers outperform their passive peers
Market stress highlights ETFs’ liquidity powers
Cost benefits
Top 10 industry leaders
A lens into investor sentiment by sector ETF flows
Treasury ETF flows since the Fed’s first rate increase
Defining a theme
The timeline of thematic ETF AUM
Understanding ETF fees over time
Why ETF model portfolios are on the rise
Boom of digital asset ETFs
Mutual fund to ETF conversions
Investment vehicle comparison
ETF characteristics
ETF transparency allows investors to know what they own
ETFs offer more liquidity than meets the eye
How liquidity is brought to investors
Commons basket types used for creations and redemptions
Negotiated basket workflow for fixed income ETFs
Enhanced tax efficiency through redemption baskets
Tax efficiency spectrum across mutual funds and ETFs
Percentage of funds paying capital gains in calendar year
ETF use cases
ETF trading considerations – a communication story
Ability for ETFs to absorb large trades
ETF total cost of ownership
ETF premiums and discounts
Index definitions
J.P. Morgan Asset Management - Risks & disclosures
Cover page
U.S.ETF InsightsAs of January 31, 2025
Guide to ETFs
- Create custom presentations
- Listen to audio commentary for each slide
Page reference
Global ETF AUM by region
Global ETF AUM growth over time
U.S. ETF market milestones
U.S. ETF assets projected to reach $20 trillion by 2030
U.S. ETF market share vs. mutual funds
ETFs by type and industry leaders ranked by AUM
Why has active ETF issuance increased?
ETF exchange volume during periods of volatility
U.S. ETFs in 2025, by AUM and flows
Investors turning to ETFs
A more concentrated, less diversified market
A case for active management
Over a decade of active ETF growth
Active ETFs take market share
U.S. active ETFs in 2025, by AUM and flows
Active management in an ETF structure
Potential income generation via covered calls
Higher volatility may lead to potential higher incremental income
Scaling ETFs requires more than market presence
Key players in the active ETF space
Growth trends within the active ETF market
Active U.S. ETF landscape
The first launches of fixed income ETFs
Active fixed income gaining adoption
Turning point in the fixed income ETF market
Growth runway for active ETFs in taxable fixed income
Annual returns of fixed income sectors
Active fixed income managers outperform their passive peers
Market stress highlights ETFs’ liquidity powers
Cost benefits
Top 10 industry leaders
A lens into investor sentiment by sector ETF flows
Treasury ETF flows since the Fed’s first rate increase
Defining a theme
The timeline of thematic ETF AUM
Understanding ETF fees over time
Why ETF model portfolios are on the rise
Boom of digital asset ETFs
Mutual fund to ETF conversions
Investment vehicle comparison
ETF characteristics
ETF transparency allows investors to know what they own
ETFs offer more liquidity than meets the eye
How liquidity is brought to investors
Commons basket types used for creations and redemptions
Negotiated basket workflow for fixed income ETFs
Enhanced tax efficiency through redemption baskets
Tax efficiency spectrum across mutual funds and ETFs
Percentage of funds paying capital gains in calendar year
ETF use cases
ETF trading considerations – a communication story
Ability for ETFs to absorb large trades
ETF total cost of ownership
ETF premiums and discounts
Index definitions
J.P. Morgan Asset Management - Risks & disclosures
Slide
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ETF Education
What is an ETF? Why are ETFs tax efficient? How do ETFs trade?
ETF Liquidity
ETF liquidity is widely misunderstood. We dispel the myth and provide guidelines for determining liquidity and trading ETFs.