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  2. Insights to empower better decisions
  3. ETF Insights

AUM, flows and more

  • ETF flows totaled over $188Bn for the month, and U.S. ETF assets were stagnant at $15.8Tn.
  • U.S. large caps ($36.1Bn) and technology ($20.1Bn) led flows. Large value ($9.6Bn) led large growth ($7.7Bn) again.
  • Fixed income ETFs eclipsed $50bn in flows, driven largely by Ultrashort ($12.5bn) and Intermediate ($6.7bn).

Active spotlight

  • Flows totaled $52bn for the month. This year, about 37% of ETF flows have gone into active strategies.
  • 125 active ETFs were launched in July, accounting for 88% of all ETF launches in the month.

The impact of rate cycles on ETF flows

  • Rates are back in focus, and ETF flows highlight where investors are placing their duration bets. With inflation still above the Fed’s 2% target and the Fed on hold in July, positioning continues to drive demand.
  • This year, ultrashort bond ETFs have taken in $72.1Bn, while intermediate-duration strategies have also been clear winners, drawing roughly $80Bn across core and core-plus. Long-duration ETFs saw little interest in the first half (about $2Bn), but they posted their best month of the year recently, with more than $4Bn in inflows.
  • Overall, flows still reflect sticky inflation, heavy Treasury issuance, and long-end volatility, but investors may be starting to revisit duration.
Guide to ETFs featured slide of the month (slide 34)
Exhibit_01
U.S. ETF assets under management (AUM)
Exhibit_02
Weekly U.S. ETF exchange volume - Trailing 3 months
Exhibit_03

U.S. ETF flows ($Bn) — Trailing 12 months

Exhibit_04
2026 Top 10 active ETF by YTD flows
Exhibit_05

Equities

July ETF Flows ($Mn):
Exhibit_06
Active July ETF Flows ($Mn):
Exhibit_07
Geographic Focus ($Bn):
Exhibit_08
Monthly Sector ETF Flows ($Mn):
Exhibit_09

Fixed Income 

Duration Monthly ETF Flows ($Bn):
Exhibit_10
Category Monthly ETF Flows ($Bn):
Exhibit_11