Skip to main content
logo
Financial Professional Login
Welcome
Log in for exclusive access and a personalized experience
Log in Sign up
Benefits of creating a free account
  • Customize our Guide to the Markets and unlock bonus slides
  • Utilize our award-winning Portfolio Construction and Retirement Planning Tools
  • Access expert commentary from Dr. David Kelly and more...
Hello
  • My Collections
    View saved content and presentation slides
  • My Subscriptions
    Manage my subscription preferences
  • Products

    Products

    • Mutual Funds
    • ETFs
    • SmartRetirement Funds
    • 529 Portfolios
    • Alternatives
    • Separately Managed Accounts
    • Money Market Funds
    • Commingled Funds
    • Featured Funds

    Asset Class Capabilities

    • Fixed Income
    • Equity
    • Multi-Asset Solutions
    • Alternatives
    • Global Liquidity
  • Investment Strategies

    Investment Approach

    • ETF Investing
    • Model Portfolios
    • Separately Managed Accounts
    • Sustainable Investing
    • Variable Insurance Portfolios
    • Commingled Pension Trust Funds

    College Planning

    • 529 College Savings Plan
    • College Planning Essentials

    Defined Contribution

    • Target Date Strategies
    • Startup and Micro 401(k) Plan Solutions
    • Small to Mid-market 401(k) Plan Solutions
  • Insights

    Market Insights

    • Market Insights Overview
    • Guide to the Markets
    • Quarterly Economic & Market Update
    • Guide to Alternatives
    • Market Updates
    • On the Minds of Investors
    • Principles for Successful Long-Term Investing
    • Weekly Market Recap
    • ESG 7 Essentials

    Portfolio Insights

    • Portfolio Insights Overview
    • Asset Class Views
    • Equity
    • Fixed Income
    • Alternatives
    • Long-Term Capital Market Assumptions
    • Monthly Strategy Report
    • Sustainable Investing

    Retirement Insights

    • Retirement Insights Overview
    • Guide to Retirement
    • Principles for a Successful Retirement
    • Defined Contribution Insights
  • Tools

    Portfolio Construction

    • Portfolio Construction Tools Overview
    • Portfolio Analysis
    • Model Portfolios
    • Investment Comparison
    • Bond Ladder Illustrator

    Defined Contribution

    • Retirement Plan Tools & Resources Overview
    • Target Date Compass®
    • Core Menu Evaluator℠
    • Price Smart℠
  • Resources
    • Account Service Forms
    • Tax Planning
    • News & Fund Announcements
    • Insights App
    • Events
    • Library
    • Navigating market volatility
  • About Us
    • Diversity, Equity, & Inclusion
    • Sustainable Investing
    • Media Resources
  • Contact Us
  • Role
  • Country
  • Shareholder Login
    Hello
    • My Collections
      View saved content and presentation slides
    • My Subscriptions
      Manage my subscription preferences
    • Log out
    Financial Professional Login
    Welcome
    Log in for exclusive access and a personalized experience
    Log in Sign up
    Benefits of creating a free account
    • Customize our Guide to the Markets and unlock bonus slides
    • Utilize our award-winning Portfolio Construction and Retirement Planning Tools
    • Access expert commentary from Dr. David Kelly and more...
    Log out
    Search
    Search
    Menu
    You are about to leave the site Close
    J.P. Morgan Asset Management’s website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan Asset Management isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan Asset Management name.
    CONTINUE Go Back
    • LinkedIn Twitter Facebook Line
    J.P. Morgan Asset Management Launches New Guide to the Markets Mobile-Based Augmented Reality (AR) Experience

    Developed in collaboration with Coffee Labs, the smartphone and tablet-enabled platform offers clients a new way to access interactive analysis on major economic themes impacting markets and investors

    NEW YORK, October 4, 2021 :J.P. Morgan Asset Management today announced the launch of the award-winning Guide to the Markets which includes a mobile-based augmented reality (AR) experience, offering clients and users a new way to interact with an abbreviated version of the Guide. The experience will virtually project an analysis on major economic themes impacting investors from anywhere, at any time.

    The Guide to the Markets in Augmented Reality is an immersive experience that works in a web-browser on iOS and Android smartphones with no app required to download. Using a smartphone, the technology allows for the user to engage with a holographic version of Dr. David Kelly, Chief Global Strategist in the user’s physical world, wherever they are. An abbreviated version and elements of the Guide will also be available for display, along with interactive, 3D visualizations of the industry-leading charts and data tables. The experience was created by Coffee Labs and can be accessed by financial professionals via: https://am.jpmorgan.com/us/en/asset-management/adv/insights/market-insights/guide-to-the-markets/ar/.

    As the first asset manager to deliver markets content to advisors using AR, the Guide to the Markets in AR experience seeks to engage and educate clients and prospects across the U.S. The experience builds on existing digital client offerings from J.P. Morgan Asset Management’s Global Market Insights Strategy Team including the Insights Now podcast (also offered through Alexa voice skill), the Insights App for iPhone® and iPad®, videos and webinar offerings.

    “AR has demonstrated its value not only for consumer entertainment, but for captivating and engaging investor audiences around complex economic and market topics, especially during a time where in-person client meetings and events are still limited,” said Kathryn Ferrero, Chief Marketing Officer of Asset Management Americas and Global Head of Brand Experience, J.P. Morgan Asset & Wealth Management. "With Dr. David Kelly’s unique ability to explain complex economic and market issues in a language that financial professionals can use to communicate to their clients, the GTM AR experience can help the advisor community reach the next generation of savvy investors.”

    “For more than 17 years, the Guide has been a key tool used by financial professionals to drive meaningful client conversations. But as client needs and ways of digesting information evolve, so too will the way we engage our clients,” said David Kelly, Chief Global Strategist, J.P. Morgan Asset Management. “We know that advisors value new technology and formats when it comes to consuming economic investment insights, and believe making the Guide available in multiple formats, whether that be podcast, video, through Alexa voice skill, or now through an AR experience, allows us to truly meet and engage with investors where they are – even if that’s in their own living room!”

    The Guide to the Markets in AR experience, along with the Guide to the Markets, will continue to be updated on a quarterly basis to reflect the latest commentary on global markets. This 4Q 2021 iteration of the Guide to the Markets examines the key themes that are shaping the investment environment, including the Pandemic, Fiscal Policy, Economic Growth, Jobs, Inflation, Profits, Federal Reserve & Interest Rates, Risks & Opportunities and more.

    About J.P. Morgan Asset Management’s Market Insights:

    The Market Insights program provides comprehensive data and commentary on global markets without reference to products. Designed as a tool to help clients understand the markets and support investment decision-making, the program explores the implications of current economic data and changing market conditions.

    About J.P. Morgan Asset Management

    J.P. Morgan Asset Management, with assets under management of $2.6 trillion (as of 6/30/2021), is a global leader in investment management. J.P. Morgan Asset Management's clients include institutions, retail investors and high net worth individuals in every major market throughout the world. J.P. Morgan Asset Management offers global investment management in equities, fixed income, real estate, hedge funds, private equity and liquidity. For more information: www.jpmorganassetmanagement.com.

    JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of customers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. J.P. Morgan Asset Management is the marketing name for the asset management businesses of JPMorgan Chase & Co. and its affiliates worldwide.

    About Coffee Labs Inc.:

    Coffee Labs is an innovative immersive agency focused on reimagining what a digital experience truly is and the way that brands connect with consumers. Equal parts creative thinkers, strategists, and technologists, Coffee puts the human experience at the center of everything they do and they believe that content is meant to be experienced…not simply consumed. With a focus on mobile, they take a multidisciplinary approach to bridge the digital and physical worlds, evolve the consumer experience beyond linear content consumption and create the unexpected through meaningful interactions. Coffee combines innovation and storytelling to deliver groundbreaking solutions that drive meaningful results and experiences consumers crave. Their wide range of expertise includes multi-platform production, content creation, design, experiential, brand strategy, augmented and virtual reality, interactive video, animation, product development, analytics and much more. Traditional is not in the Coffee vocabulary. For further information, visit coffeeww.com

    J.P. Morgan Asset Management

    • Capital Gains Distributions
    • eDelivery
    • Fund Documents
    • Glossary
    • Help
    • How to invest
    • Important Links
    • Mutual Fund Fee Calculator
    • Accessibility
    • Form CRS and Form ADV Brochures
    • Investment stewardship
    • Privacy
    • Proxy Information
    • Senior Officer Fee Summary
    • SIMPLE IRAs
    • Site disclaimer
    • Terms of use
    J.P. Morgan

    • J.P. Morgan
    • JPMorgan Chase
    • Chase
    Opens LinkedIn site in new window Opens Youtube site in new window Opens Twitter site in new window

    This website is a general communication being provided for informational purposes only. It is educational in nature and not designed to be a recommendation for any specific investment product, strategy, plan feature or other purposes. By receiving this communication you agree with the intended purpose described above. Any examples used in this material are generic, hypothetical and for illustration purposes only. None of J.P. Morgan Asset Management, its affiliates or representatives is suggesting that the recipient or any other person take a specific course of action or any action at all. Communications such as this are not impartial and are provided in connection with the advertising and marketing of products and services. Prior to making any investment or financial decisions, an investor should seek individualized advice from personal financial, legal, tax and other professionals that take into account all of the particular facts and circumstances of an investor's own situation.

     

    Opinions and statements of financial market trends that are based on current market conditions constitute our judgment and are subject to change without notice. We believe the information provided here is reliable but should not be assumed to be accurate or complete. The views and strategies described may not be suitable for all investors.

     

    INFORMATION REGARDING MUTUAL FUNDS/ETF: Investors should carefully consider the investment objectives and risks as well as charges and expenses of a mutual fund or ETF before investing. The summary and full prospectuses contain this and other information about the mutual fund or ETF and should be read carefully before investing. To obtain a prospectus for Mutual Funds: Contact JPMorgan Distribution Services, Inc. at 1-800-480-4111 or download it from this site. Exchange Traded Funds: Call 1-844-4JPM-ETF or download it from this site.

     

    J.P. Morgan Funds and J.P. Morgan ETFs are distributed by JPMorgan Distribution Services, Inc., which is an affiliate of JPMorgan Chase & Co. Affiliates of JPMorgan Chase & Co. receive fees for providing various services to the funds. JPMorgan Distribution Services, Inc. is a member of FINRA  FINRA's BrokerCheck

     

    INFORMATION REGARDING COMMINGLED FUNDS: For additional information regarding the Commingled Pension Trust Funds of JPMorgan Chase Bank, N.A., please contact your J.P. Morgan Asset Management representative.

     

    The Commingled Pension Trust Funds of JPMorgan Chase Bank N.A. are collective trust funds established and maintained by JPMorgan Chase Bank, N.A. under a declaration of trust. The funds are not required to file a prospectus or registration statement with the SEC, and accordingly, neither is available. The funds are available only to certain qualified retirement plans and governmental plans and is not offered to the general public. Units of the funds are not bank deposits and are not insured or guaranteed by any bank, government entity, the FDIC or any other type of deposit insurance. You should carefully consider the investment objectives, risk, charges, and expenses of the fund before investing.

     

    INFORMATION FOR ALL SITE USERS: J.P. Morgan Asset Management is the brand name for the asset management business of JPMorgan Chase & Co. and its affiliates worldwide.

     

    NOT FDIC INSURED | NO BANK GUARANTEE | MAY LOSE VALUE

     

    Telephone calls and electronic communications may be monitored and/or recorded.
    Personal data will be collected, stored and processed by J.P. Morgan Asset Management in accordance with our privacy policies at https://www.jpmorgan.com/privacy.

     

    If you are a person with a disability and need additional support in viewing the material, please call us at 1-800-343-1113 for assistance. 

     

    Copyright © 2023 JPMorgan Chase & Co., All rights reserved