Skip to main content
logo
  • Funds
    Overview

    Fund Listing

    • Fund Explorer
    • Fund Distribution
    • Fund Documents

    Capabilities

    • Equities
    • Fixed Income
    • Multi-asset
    • ETF Investing
    • Active research

    Featured Funds

    • Equity High Income Strategies
    • China Equity High Income Fund
    • Asia Equity High Income Fund
    • Global Equity High Income Fund
    • Fixed Income Solutions
  • Insights
    Overview

    Market Insights

    • Market Insights Overview
    • Guide to the Markets
    • Weekly Market Recap
    • On the Minds of Investors
    • Podcasts
    • Multimedia
    • Guide to Alternatives

    Portfolio Insights

    • Portfolio Insights Overview
    • Global Asset Allocation Views
    • Global Fixed Income Views
    • Global Equity Views
    • Alternative Insights

    ETF Insights

    • ETF Insights overview
    • Guide to ETFs
  • Investment Ideas
    Overview
    • What's new
    • Managing Volatility
    • Retirement and long-term investing
    • Sustainable investing
    • ETF knowledge
  • Personal Investing
    Overview

    Knowing the Basics

    • Mutual Funds 101
    • Taking the First Step in Investing
    • Ways to Diversify Your Portfolio

    J.P. Morgan DIRECT Investment Platform

    • Open an Account Online
    • Start Investing
    • Invest regularly: Monthly Fund Investment
    • J.P. MORGAN DIRECT: Digital Share Class
  • Retirement Services
    Overview
    • ORSO Services
    • MPF Services
    • Retirement Fund Centre
  • Self Service Center
    Overview

    Fund Listing

    • Fund Explorer
    • Announcement
    • Fund Documents
    • Distribution History
    • Risk Rating

    Self Services

    • Morgan Direct Demo
    • JPM Bot
    • Forms & Literature
    • FAQ
    • Open an Account
    • Privileges and News
  • About Us
    Overview

    About Us

    • Awards
    • Diversity, Opportunity and Inclusion
    • Contact Us
    • Announcements
    • Our Leadership Team

    Tools & Resources

    • Insights App
    • Library
    • Investment return calculator
  • Language
    • English
    • 中文/ Chinese
  • Role
  • Country
Account Login
Open an Account
Search
Menu
Search
You are about to leave the site Close
J.P. Morgan Asset Management’s website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan Asset Management isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan Asset Management name.
CONTINUE Go Back

2025 was a strong year for PE, with both investment and exit activity increasing over the prior year.

In Brief

  • AI disruption is a risk and an opportunity for PE, particularly in the software sector, making manager selection increasingly important.
  • Activity rebounded in 2025, supported by an improving economic backdrop and lower funding costs, providing a constructive outlook for 2026.
  • Secondary market activity remains strong amid subdued distribution rates, offering attractive entry points and liquidity options for investors.

Private equity (PE) can enhance portfolio returns and take advantage of a wider opportunity set, given the higher number of private companies relative to public ones. However, public markets have outperformed in the last few years, leading some investors to question the appeal of PE in a portfolio. 

Over time, we expect PE to outperform public markets. In the near term, we see support from the positive economic backdrop and declining funding costs as reasons for a continued pickup in deal flow and exit activity across both primary and secondary PE markets. 

The concerns around artificial intelligence (AI) disruption playing out in public equity markets may not reverberate through PE to the same extent, even as PE managers have been active in this segment of the market. The deployment of AI presents both risks and opportunities for private equity, but overall, manager selection will remain a key determinant of the investment journey. 

Activity picking up

2025 was a strong year for PE, with both investment and exit activity increasing over the prior year. After recovering from the initial “liberation day” shock, investor focus returned to the supportive backdrop of an expanding U.S. and global economy, rising corporate earnings, and the tailwind from falling funding costs. These factors helped lift the PE market in the second half of the year, particularly in the last quarter. 

Globally, PE investment activity reached USD 2.2trillion, the strongest since 2021, which itself was an outlier year. Exit activity also rose significantly to USD 1.3trillion, marking a 50% increase on the prior year.

Exits were concentrated at the larger end of the market, as the increase in deal value outpaced the rise in deal count. The cost of financing for larger deals and leveraged buyouts (LBOs) remains a key driver in private equity, given that large transactions require significant borrowing. The increased capital allocated to private credit has led to more competition among lenders to fund PE deals. In 2023, nearly 60% of the new-issue spreads used to finance LBOs were in the 600-700 basis points (bps) range, but in 2025, more than half of spreads had fallen below 500bps (Exhibit 1).

Fundraising slowing down

Despite the positive outlook, fundraising has declined in the past few years. Investors favored private real assets over private financial assets, as fundraising in infrastructure increased in 2025, while private equity and credit fundraising fell. PE fundraising in 2025 totaled USD 765billion, well below the 2021 peak of USD 1.2trillion.

The rising level of exits but still weak distributions, may have dissuaded existing investors from rolling over allocations into new PE funds. Add to this the outperformance of public equities over private equity for the last three years, when looking at the median manager, the choice to diversify into other alternatives may have been easier. However, the secondary PE market has been a beneficiary of this trend.

Secondaries in first

The secondary market continues to strengthen, with USD 240billion in deal flow in 2025, a 50% increase over the prior year. The secondary market remains a vital source of liquidity as the backlog of primary exits will take time to clear.

Discounts in the secondary market widened marginally in 2025, suggesting that holders of older vintages may have been willing to sell to pursue new opportunities and were perhaps less concerned about crystallizing losses.

The ongoing improvement in exits should eventually translate into higher distribution rates as capital is returned to investors. However, while capital call rates have returned to average levels, distribution rates remain subdued. This may reflect PE funds finding more opportunities in the current market climate and catching up on delayed deployment from prior years. However, distributions have been slow to match the increase and may reflect the bottleneck of portfolio companies that need to be moved (Exhibit 2). 

The low distribution rates are likely to keep secondary market activity strong, as both limited partners (LPs) and general partners (GPs) seek alternative exit routes—via strategic buyers and other private equity firms—to boost distributions back to investors.

The hard question on software

The software industry has long been attractive in private equity, thanks to the recurring revenue streams of software-as-a-service (SaaS) models, the scalability of cloud-based solutions, the low cost of adding new users, and an ongoing digital transformation that has driven increasing levels of investment in software. According to PitchBook, software represented 14% of deal value on average over the last decade but rose to 18% in 2025.1

While AI is set to disrupt traditional software business models, factors such as accountability, security, and the degree of integration will be central to determining its overall impact. Incumbent software providers and firms leveraging proprietary data may benefit from their deep integration within client organizations. Private equity funds have favored these segments of the software market; however, the rapid evolution of AI and the proliferation of new tools highlight the need for even more diligent monitoring.2

Investment implications

As AI models evolve and disruption risks arise, due diligence and manager experience will be central to assessing the impact on private equity allocations. The uncertainty is likely to create more volatility in public markets in the short term, but private equity should be viewed as a longer-term allocation, which can help dampen some of this volatility.

More broadly, with both investment and exit activity recovering, private equity could be on track for a better year. Activity in the secondary market should especially benefit, given lagging distribution rates and widening discounts, offering attractive entry points and opportunities for investors. 

 

 

1Private Equity’s Exposure to the Software Reckoning, PitchBook, 17 February 2026.
2This includes Enterprise Resource Planning and Customer Relationship Management companies, which have deeply integrated platforms with hold core enterprise data, which accounted for 73% of all Enterprise SaaS private equity deal activity in 2025, up from 59% in 2024. Source: PitchBook, Enterprise SaaS ACV.

fad8d6ca-0e60-11f1-9024-0dd4d23fdfb9
  • Alternatives
  • Economy
  • Markets
  • Private credit
  • Private equity
  • Artificial Intelligence
J.P. Morgan Asset Management

  • Terms of Use
  • Privacy Statement
  • Cookies Policy
  • Investment Stewardship
  • Self Service Center

J.P. Morgan

  • J.P. Morgan
  • JPMorgan Chase
  • Chase

Contact us:
(For HK MORGAN DIRECT existing and prospective clients only)
Investor Line: (852) 2265 1188
Investor Email: investor.services@jpmorgan.com
Operating Hours: Mon – Fri 9:00 a.m. – 6:00 p.m.

 

The information contained herein is intended only for use by Hong Kong residents. By using this information, you are representing and warranting that you are either residing in Hong Kong or the applicable laws and regulations of your jurisdiction allow you to access the information, and you confirm that you accept the Terms of Use as set out in https://am.jpmorgan.com/hk/. Investment involves risk. Past performance is not indicative of future performance. In particular, funds which are invested in emerging markets and smaller companies may involve a higher degree of risk and are usually more sensitive to price movements. Investors should carefully read and consider the fund offering document(s), which contain details on investment objectives, risk factors, charges and expenses of the fund, before making any investment decisions. Investors should read carefully the fund notes before making any investment decisions. Information in this website does not constitute investment advice, or an offer to sell, or a solicitation of an offer to buy any security, investment product or service, nor a distribution of information for any such purpose. Opinions and statements of financial market trends set out are for information purposes only, based on certain assumptions and current market conditions and are subject to change without prior notice. Investors should conduct their own verification. The views and strategies described may not be suitable for all investors. This website and the advertisements contained herein are issued by JPMorgan Funds (Asia) Limited. This website has not been reviewed by the Securities and Futures Commission of Hong Kong ("SFC"), with the exception of material relating to the JPMorgan Provident Plan that the SFC has pre-approved (however such pre-approval does not imply official recommendation by the SFC).

Apple, the Apple logo, iPad and iPhone are trademarks of Apple Inc., registered in the US and other countries. App Store is a service mark of Apple Inc.

Copyright 2025 JPMorgan Funds (Asia) Limited. All rights reserved.