Skip to main content
logo
  • Funds
    Overview

    Fund Listing

    • Fund Explorer
    • Fund Distribution
    • Fund Documents

    Capabilities

    • Equities
    • Fixed Income
    • Multi-asset
    • ETF Investing
    • Active research

    Featured Funds

    • Equity High Income Strategies
    • China Equity High Income Fund
    • Asia Equity High Income Fund
    • Global Equity High Income Fund
    • Fixed Income Solutions
  • Insights
    Overview

    Market Insights

    • Market Insights Overview
    • Guide to the Markets
    • Weekly Market Recap
    • On the Minds of Investors
    • Podcasts
    • Mid-Year Outlook 2026
    • Multimedia
    • Guide to Alternatives

    Portfolio Insights

    • Portfolio Insights Overview
    • Global Asset Allocation Views
    • Global Fixed Income Views
    • Global Equity Views
    • Alternative Insights

    ETF Insights

    • ETF Insights overview
    • Guide to ETFs
  • Investment Ideas
    Overview
    • What's new
    • Retirement and long-term investing
    • Sustainable investing
    • ETF knowledge
  • Personal Investing
    Overview

    Knowing the Basics

    • Mutual Funds 101
    • Taking the First Step in Investing
    • Ways to Diversify Your Portfolio

    J.P. Morgan DIRECT Investment Platform

    • Open an Account Online
    • Start Investing
    • Invest regularly: Monthly Fund Investment
    • J.P. MORGAN DIRECT: Digital Share Class
  • Retirement Services
    Overview
    • ORSO Services
    • MPF Services
    • Retirement Fund Centre
  • Self Service Center
    Overview

    Fund Listing

    • Fund Explorer
    • Announcement
    • Fund Documents
    • Distribution History
    • Risk Rating

    Self Services

    • Morgan Direct Demo
    • JPM Bot
    • Forms & Literature
    • FAQ
    • Open an Account
    • Privileges and News
  • About Us
    Overview

    About Us

    • Awards
    • Diversity, Opportunity and Inclusion
    • Contact Us
    • Announcements
    • Our Leadership Team

    Tools & Resources

    • Insights App
    • Library
    • Investment return calculator
  • Language
    • English
    • 中文/ Chinese
  • Role
  • Country
Account Login
Open an Account
Search
Menu
Search
You are about to leave the site Close
J.P. Morgan Asset Management’s website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan Asset Management isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan Asset Management name.
CONTINUE Go Back
On the Minds of Investors

Gold's fall and the obstacles in the way back to the peak

IH
Ian Hui

Global Market Strategist

Published: 04/08/2026
The recent decline in gold was unusual because it happened during a period of geopolitical stress, as the U.S. moved into conflict with Iran.

In Brief

  • Gold has pulled back sharply from its peak as higher real yields, a stronger U.S. dollar, ETF outflows, and reduced investor risk appetite outweighed its usual safe haven appeal.
  • Central bank, retail, and physical demand have cooled from the unusually strong levels that previously helped gold decouple from interest rates.
  • The long-term case remains constructive, but prices may stay volatile and range-bound until real yields fall, the dollar weakens, or the Fed turns more dovish.

After a powerful rally that saw the price of gold rally 155% from the start of 2024 to a peak above USD 5,100/oz in February 2026, we have since seen the market pull back sharply in recent months. Gold is now down by more than 20% from its peak to just above USD 4,000/oz.

We remain of the view that the rationale for holding gold in a portfolio is intact, but the drivers of gold pricing and investor appetite have changed and understanding them is important for assessing both the near-term and long-term outlook for the asset.

Once viewed as an inflation hedge and a reliable store of value when real yields were negative, the price of gold has been influenced by geopolitical risk, concerns about the debasement of the U.S. dollar, and shifting demand from central banks. More recently, however, it has become much more sensitive again to interest rates.

Why the fall?

The recent decline in gold was unusual because it happened during a period of geopolitical stress, as the U.S. moved into conflict with Iran. Gold would normally be expected to perform well in that environment, given its safe haven role, but the nature of the shock was energy-led, making energy assets the more immediate inflation hedge. At the same time, profit-taking, broad de-risking, and an unwinding of the U.S. debasement trade, where investors had bought gold on concerns about U.S. dollar weakness, fiscal deficits, and debt sustainability, all weighed on prices as investors’ views shifted toward what were seen as more immediate concerns.

As those flows faded, gold started to behave less like a pure safe haven. ETF flows became the marginal price setter, and when real yields turned higher, gold turned lower as the retail buyer is more sensitive to interest rates. That matters because gold does not pay interest: when inflation-adjusted bond returns rise, the opportunity cost of holding gold increases. A stronger U.S. dollar added further pressure by making gold more expensive for non-dollar buyers, particularly in key Asian physical markets.

Investor positioning also amplified the move. Earlier in the year, gold had become a crowded trade, so when momentum reversed, funds and traders cut exposure quickly. ETF outflows, reduced futures positioning, and technical selling after breaks below key levels all accelerated the decline.

Central bank demand 

Central banks have been one of the most important supports for gold in recent years. The demand from central banks coupled with non-traditional buyers in the form of retail investors is labelled as the reason why we saw a de-coupling of the traditional relationship between gold prices and interest rates post-pandemic, as these flows overwhelmed the usual interest-rate-sensitive activity. The latest central bank actions might help explain some of these recent price movements, as 1Q 2026 saw a lull in central bank buying activity, coming in at net purchases of only 57 tonnes, a far cry from 2024 – 2025’s 240 tonne average, before rebounding in 2Q to 289 tonnes. When central bank buying is strong and broad-based, it can dampen gold’s sensitivity to rates, but when buying slows or becomes concentrated among fewer buyers, gold can become more volatile and more exposed to investor flows.

The long-term drivers behind central bank gold buying remain supportive. Reserve diversification, concerns about U.S. dollar dependence, geopolitical risk, and the desire to hold assets outside the traditional financial system all remain important. Gold supply also grows only slowly, so even if central banks simply maintain their current gold allocations as overall reserves rise, they may still need to keep buying over time. Against limited supply growth, that steady demand remains an important structural support for prices.

Why gold is now more tied to the Fed

For much of the recent bull market, gold was supported by unusually strong buying from central banks, retail investors, and physical markets. That helped gold rise even when real yields were high. Recently, however, those sources of demand have cooled and the negatively correlated relationship has returned, as can be seen in Exhibit 1. As a result, gold has become more sensitive again to U.S. Federal Reserve (Fed) policy, real yields, and the U.S. dollar.

If the market continues to expect higher interest rates, gold may remain capped. If inflation stays sticky and the Fed sounds hawkish, as it does currently, investors may continue to reduce exposure. However, if the Fed shifts toward a more dovish stance, or if real yields and the dollar weaken, gold could regain momentum.

Still range-bound near term, constructive longer term

In the near term, we believe gold will remain volatile and range-bound. A move back up toward USD 5,000/oz is possible if several things line up in gold’s favor, namely that geopolitical tensions ease enough to reduce energy-driven inflation pressure, the U.S. dollar weakens, real yields fall, and the Fed moves away from a hawkish stance. That combination would likely revive ETF inflows, retail interest, and broader demand.

Investment implications

Gold’s short-term trade has become more challenging, but its long-term role as a portfolio diversifier remains intact. Central bank diversification should provide structural support for prices, while concerns around de-dollarization, currency debasement, and demand for hard assets remain reasons for investors to hold gold strategically, though it is not the only diversification option. The market likely needs a fresh catalyst in the form of lower real yields, a softer dollar, a dovish Fed shift, or stronger physical and central bank buying to restart the next leg higher. Until then, investors should expect volatility rather than a straight-line rally.

 

08c51ebe-8c59-11f1-b922-ef1c766b1352
IMPORTANT DISCLAIMER on Artificial Intelligence (AI): This media contains AI generated or enhanced contents, including but not limited to the image, voice, and spoken contents of JPMorgan Asset Management representatives. These elements have been created or modified using AI technology and do not represent an actual recorded appearance/presence or live presentation by the individual. The representations, translations, and avatars in this media may not accurately reflect real individuals, events, or languages. This media is intended for informational purposes only and should not be relied upon as a sole source for decision-making.
  • Central Banks
  • Commodities
  • Economy
  • Federal Reserve
  • Geopolitics
  • Markets
  • Yields
J.P. Morgan Asset Management

  • Terms of Use
  • Privacy Statement
  • Cookies Policy
  • Investment Stewardship
  • Self Service Center

J.P. Morgan

  • J.P. Morgan
  • JPMorgan Chase
  • Chase

Contact us:
(For HK MORGAN DIRECT existing and prospective clients only)
Investor Line: (852) 2265 1188
Investor Email: hkmorgandirect.cs@jpmorgan.com
Operating Hours: Mon – Fri 9:00 a.m. – 6:00 p.m.

 

The information contained herein is intended only for use by Hong Kong residents. By using this information, you are representing and warranting that you are either residing in Hong Kong or the applicable laws and regulations of your jurisdiction allow you to access the information, and you confirm that you accept the Terms of Use as set out in https://am.jpmorgan.com/hk/. Investment involves risk. Past performance is not indicative of future performance. In particular, funds which are invested in emerging markets and smaller companies may involve a higher degree of risk and are usually more sensitive to price movements. Investors should carefully read and consider the fund offering document(s), which contain details on investment objectives, risk factors, charges and expenses of the fund, before making any investment decisions. Investors should read carefully the fund notes before making any investment decisions. Information in this website does not constitute investment advice, or an offer to sell, or a solicitation of an offer to buy any security, investment product or service, nor a distribution of information for any such purpose. Opinions and statements of financial market trends set out are for information purposes only, based on certain assumptions and current market conditions and are subject to change without prior notice. Investors should conduct their own verification. The views and strategies described may not be suitable for all investors. This website and the advertisements contained herein are issued by JPMorgan Funds (Asia) Limited. This website has not been reviewed by the Securities and Futures Commission of Hong Kong ("SFC"), with the exception of material relating to the JPMorgan Provident Plan that the SFC has pre-approved (however such pre-approval does not imply official recommendation by the SFC).

Apple, the Apple logo, iPad and iPhone are trademarks of Apple Inc., registered in the US and other countries. App Store is a service mark of Apple Inc.

Copyright 2025 JPMorgan Funds (Asia) Limited. All rights reserved.