Skip to main content
JP Morgan Asset Management - Home
  • Accounts & Documents
    Digital servicing offering for active investors
  • My Collections
    View saved content and presentation slides
  • Log out
  • Products

      Investment Vehicles

      • ETFs
      • Commingled Funds
      • Mutual Funds
    • Investment Strategies

        Investment Options

        • Investment Strategies Overview
        • Alternatives
        • Beta Strategies
        • Equities
        • Fixed Income
        • Global Liquidity
        • Multi-Asset Solutions
        • Commingled Funds

        Capabilities & Solutions

        • ETFs
        • Global Insurance Solutions
        • Liability-Driven Investing
        • Pension Strategy & Analytics
        • Outsourced CIO
        • Retirement Plan Solutions
        • Target Date Strategies
        • Retirement Income
        • Sustainable investing
      • Insights

          Market Insights

          • Market Insights Overview
          • Eye on the Market
          • Guide to the Markets
          • Guide to Investing in Asia
          • Guide to Alternatives
          • Market Updates

          Portfolio Insights

          • Portfolio Insights Overview
          • Alternatives
          • Asset Class Views
          • DB Insights
          • Equity
          • Fixed Income
          • Long-Term Capital Market Assumptions
          • Portfolio Strategy
          • Strategic Investment Advisory Group

          Retirement Insights

          • Retirement Insights Overview
          • Guide to Retirement
          • Retirement Hot Topics
          • Social Security and Medicare Hub

          ETF Insights

          • ETF Insights Overview
          • Guide to ETFs
          • Monthly Active ETF Monitor
        • Resources
            • Resources Overview
            • Center for Investment Excellence Podcasts
            • Insights App
            • Library
            • Public Pension Plans
            • Endowments, Foundations, and Healthcare
            • Taft-Hartley
            • Corporate Defined Benefit
            • Market Response Center
            • Morgan Institutional
            • Artificial Intelligence
            • Webcasts
          • About Us

              About us

              Backed by $4.6T in assets, we harness our active edge to deliver timely ideas and actionable insights that empower investors to achieve what matters most.

              • Overview
              • Diversity, Opportunity & Inclusion
              • Spectrum: Our Investment Platform
              • Media Resources
              • Our Leadership Team
              • Our Commitment to Research
            • Contact us
              • Accounts & Documents
                Digital servicing offering for active investors
              • My Collections
                View saved content and presentation slides
              • Log out
            • Log in
            Log in
            You are about to leave the site Close
            J.P. Morgan Asset Management’s website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan Asset Management isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan Asset Management name.
            CONTINUE Go Back
            Portfolio Insights

            Beyond beta: A framework for thematic investing

            Paul Zummo , Scot Norden , Aziza Bangura
            Published: 06/25/2026

            Introduction

            Thematic investing is often perceived as long-only, equity-driven and inherently directional. But when implemented through hedge funds, thematic investing may offer a dynamic, risk-aware and repeatable approach to capturing alpha by combining long-term and opportunistic themes within a disciplined portfolio framework, investors can access strong return-seeking opportunities that are broader than any single sector, and are driven by themes that cut across industries and geographies.

            Thematic investing and hedge funds: An attractive way to capture market inefficiencies

            We define themes as a durable, investable, drivers of change – a structural shift (or recurring force) that drives market inefficiency, often rooted in economic, technological, regulatory or behavioural change. Effective themes are forward looking and can manifest across securities, strategies and capital structures over time.

            As a result, themes provide skilled active managers with the opportunity to capture opportunities as they evolve and seek truly differentiated, competitive alpha. Hedge funds provide a particularly attractive way to access these opportunities because managers are highly specialised, have a deep understanding of their markets, and know how to trade nuanced opportunities. Hedge funds can also use shorting techniques, deploy leverage and – where relevant – cover both private and public markets dynamically, giving managers more tools to deliver on thematic ideas.

            Equally, thematic investing is not just restricted to equities and can be expressed across asset classes, capital structures and geographies. The breadth of thematic opportunities available is another reason why investing in themes through hedge funds can be superior to ETFs/index funds or long-only managers.

            About the Authors

            • Alternatives
            • Hedge funds