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            Market Themes

            <p>AI in the Investment Office</p>

            Through our work with institutional investors and through J.P. Morgan Asset Management’s own experience, it is clear the playing field around Artificial Intelligence is leveling. While adopting AI has become easier, building or identifying sources of competitive advantage remains challenging.

            Key takeaways

            1. What counts as intellectual property (IP) has evolved.

            AI IP now spans prompts, skills, context, workflows, evaluations, and memory across internal or vendor systems; winning firms deliberately own, control, or access each.

            2. The center of gravity is shifting from applications to fabric.

            AI applications matter, but lasting advantage comes from the underlying fabric—data readiness, institutional memory, evaluation, and governance. Control of where fabric lives, and risks, must be deliberate.

            3. The reward is agility.

            Portable, controlled AI IP lets new systems plug in without replacement, enabling rapid adaptation and resilience. Procurement discipline—contracts, data formats, open standards—drives this agility.

            Take a deeper dive into the results and trends with the full report

            Download now

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