Skip to main content
JP Morgan Asset Management - Home
  • Accounts & Documents
    Digital servicing offering for active investors
  • My Collections
    View saved content and presentation slides
  • Log out
  • Products

      Investment Vehicles

      • ETFs
      • Commingled Funds
      • Mutual Funds
    • Investment Strategies

        Investment Options

        • Investment Strategies Overview
        • Alternatives
        • Beta Strategies
        • Equities
        • Fixed Income
        • Global Liquidity
        • Multi-Asset Solutions
        • Commingled Funds

        Capabilities & Solutions

        • ETFs
        • Global Insurance Solutions
        • Liability-Driven Investing
        • Pension Strategy & Analytics
        • Outsourced CIO
        • Retirement Plan Solutions
        • Target Date Strategies
        • Retirement Income
        • Sustainable investing
      • Insights

          Market Insights

          • Market Insights Overview
          • Eye on the Market
          • Guide to the Markets
          • Guide to Investing in Asia
          • Guide to Alternatives
          • Market Updates

          Portfolio Insights

          • Portfolio Insights Overview
          • Alternatives
          • Asset Class Views
          • DB Insights
          • Equity
          • Fixed Income
          • Long-Term Capital Market Assumptions
          • Portfolio Strategy
          • Strategic Investment Advisory Group

          Retirement Insights

          • Retirement Insights Overview
          • Guide to Retirement
          • Retirement Hot Topics
          • Social Security and Medicare Hub

          ETF Insights

          • ETF Insights Overview
          • Guide to ETFs
          • Monthly Active ETF Monitor
        • Resources
            • Resources Overview
            • Center for Investment Excellence Podcasts
            • Insights App
            • Library
            • Public Pension Plans
            • Endowments, Foundations, and Healthcare
            • Taft-Hartley
            • Corporate Defined Benefit
            • Market Response Center
            • Morgan Institutional
            • Artificial Intelligence
            • Webcasts
          • About Us

              About us

              • Overview
              • Diversity, Opportunity & Inclusion
              • Spectrum: Our Investment Platform
              • Media Resources
              • Our Leadership Team
              • Our Commitment to Research
            • Contact us
              • Accounts & Documents
                Digital servicing offering for active investors
              • My Collections
                View saved content and presentation slides
              • Log out
            • Log in
            Log in
            You are about to leave the site Close
            J.P. Morgan Asset Management’s website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan Asset Management isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan Asset Management name.
            CONTINUE Go Back
            Equity Insights

            It is an active decision to go passive in equities

            JC
            James Connors

            Head of the U.S. Equity Investment Specialists

            AO
            Arden Orwicz

            Investment Specialist, U.S. Equity

            Published: 05/12/2026
            It is an active decision to go passive in equities

            In brief

            • Passive equity investing is an active decision that increases concentration risk, positions clients in the winners of yesterday and is anticipated to achieve half the return of the last decade.
            • Despite the dominance of passive strategies in U.S. equity categories, leading active managers continue to deliver meaningful long-term outperformance for clients, underscoring the importance of thoughtful manager selection today.
            • J.P. Morgan Asset Management’s global research, collaboration and technology drive consistent long-term outperformance, with 89% of equities AUM outperforming their benchmarks over the past decade.1

            It is an active decision to go passive

            A passive US Equity allocation may introduce less obvious, but meaningful, risk into portfolios.

            • Heightened index concentration risk: As of March 2026, the top 10 companies by market cap represent nearly 40% of the S&P 500 Index (see Exhibit 1). Concentration is even more extreme in the Russell 1000 Growth Index, where the top 10 companies represent 61% of the index.2 These companies have generated strong earnings growth in recent years, but we anticipate a broadening of index returns moving forward. The right active manager can provide balanced exposure to the underappreciated winners of tomorrow by overweighting select smaller index companies.
            • Missing out on leadership evolution: Decade to decade, there is rarely overlap among the top 10 names (see Exhibit 2). Active managers can use this to their advantage by taking a differentiated approach to the top index companies, while a pure passive approach is an active bet that the winners of last decade will be the winners of the next decade.
            • The need for alpha: Over the next decade, our Long-Term Capital Markets Assumption (LTCMA) for large cap U.S. stocks is 6.7% (see Exhibit 3). This is less than half what the category has annualized over the last decade. Moving forward, clients will be more reliant on alpha, not just beta, for their total return. Experienced active managers focus on fundamentals—long-term earnings and growth—to drive stock selection and continually monitor risk.

            The hurdle to outperform is high, but leading active managers do outperform

            Since 2008, top quintile active managers across large cap value, growth and blend Morningstar categories have generated long-term outperformance for investors, but beating the index consistently has become harder for the average active manager.

            Because the hurdle to outperform is high and results vary meaningfully by year, broad “active vs. passive” conclusions can miss what matters most: selecting the right active approach for the right objective and holding period. Over the past 30 calendar years, the annual share of active large-cap managers outperforming their benchmark averaged 41%,3 reinforcing why manager selection and process matter for long-term outcomes.

            As alpha compressed, investors shifted toward passive, which now represents 65% of the $18.5 trillion U.S. Equity Morningstar category.4

            While it has become more difficult to outperform and investors have moved toward passive options, a leading active manager can still provide an attractive long-term value proposition and mitigate risks associated with passive. Historically, long-term equity returns are driven by earnings and dividends, while short-term returns are driven by P/E multiple expansion as a result of market sentiment, company news or emerging themes (see Exhibit 4). An experienced active manager focuses on fundamentals—long-term earnings and the forward looking multiple for those earnings—to drive stock selection and continually monitor risk. Today, it is imperative to be deliberate about which active manager you choose, as it can have a significant impact on achieving long-term financial goals.

            Our active advantage

            At J.P. Morgan Asset Management, 89% of our equity assets under management have outperformed their benchmarks over the last 10 years.1 Our global platform exemplifies and integrates the characteristics of a leading active manager, enabling our investors to uncover winning stock opportunities and deliver alpha to our clients over the long term.

            • Global scale with a local edge: $1.3 trillion in client assets under management with a $190 million annual research budget to invest, execute and deliver.5 132 dedicated career research analysts covering over 2,500 companies across four continents, with direct access to company management through 5,000 annual meetings.6
            • Culture of collaboration: Collaborative global conversations are created through the partnership model between research analysts and portfolio managers. We treat the research analyst role as a career position, not a stepping stone; thus, our analysts manage risk and are compensated based on their own sector-specific portfolios. Global sector teams also meet monthly to maintain connectivity across the globe. This structure cultivates more honest and curious conversations that drive our leading insights.
            • Technology that accelerates outcomes: Spectrum (our investment platform) connects research, portfolio management and trading in one platform. We can see more and act faster, especially in volatile markets.

            Altogether, our time-tested research approach has generated long-term outperformance for our clients. Since 1997, our top-ranked companies outperform our bottom-ranked companies (see Exhibit 5). This alpha signal serves as the ingredient for our actively managed equity offerings, a strong starting point to generate outperformance over the long term for our clients.

            1 Source: J.P. Morgan Asset Management, as of December 31, 2025.
            2 Source: J.P. Morgan Asset Management, as of March 31, 2026.
            3 Source: Morningstar, as of April 21, 2026.
            4 Source: Morningstar, as of December 31, 2025.
            5 Source: J.P. Morgan Asset Management, as of March 31, 2026.
            6 Source: J.P. Morgan Asset Management. Number of research analysts as of October 3, 2025; number of companies and meetings as of September 30, 2025.
            cec08987-47ea-11f1-80d8-ef10f971f27b
            • Equities
            • Markets