Skip to main content
logo
  • My Collections
    View saved content and presentation slides
  • Log out
  • Investment Strategies

      Investment Options

      • All Investment Strategies
      • Alternatives
      • Beta Strategies
      • Equities
      • Fixed Income
      • Global Liquidity
      • Multi-Asset Solutions

      Capabilities & Solutions

      • ETFs
      • Pension Strategy & Analytics
      • Global Insurance Solutions
      • Outsourced CIO
      • Sustainable investing
    • Insights

        Market Insights

        • Market Insights Overview
        • Eye on the Market
        • Guide to the Markets
        • Guide to Alternatives
        • Mid-Year Outlook 2026
        • Market Updates
        • Podcasts
        • Guide to Investing in Asia

        Portfolio Insights

        • Portfolio Insights Overview
        • Alternatives
        • Asset Class Views
        • Currency
        • Equity
        • Fixed Income
        • Long-Term Capital Market Assumptions
        • Sustainable Investing
        • Strategic Investment Advisory Group

        ETF Insights

        • ETF Insights overview
        • Guide to ETFs
      • Resources
          • All Resources
          • Center for Investment Excellence Podcasts
          • Insights App
          • Library
          • Webcasts
          • Multimedia
          • Morgan Institutional
          • Investment Academy
        • About us

            About us

            Backed by $4.6T in assets, we harness our active edge to deliver timely ideas and actionable insights that empower investors to achieve what matters most.

            • Overview
            • Diversity, Opportunity & Inclusion
            • Our Leadership Team
            • Spectrum: Our Investment Platform
            • Our Commitment to Research
          • Contact Us
          • English
            • My Collections
              View saved content and presentation slides
            • Log out
          • Log in
          Log in
          You are about to leave the site Close
          J.P. Morgan Asset Management’s website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan Asset Management isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan Asset Management name.
          CONTINUE Go Back
          Investment Ideas

          Myth busting #4: Active ETFs don’t make good core investments

          Published: 01/03/2025
          Myth busting #4

          Understanding core investments

          Core investments are the basic building blocks and the central part around which an investor’s portfolio is built. They are typically long-term investments, broadly diversified, and pursue a strategy of consistent returns.

          Over the years, we've seen a trend where investors have turned to passive exchange-traded funds (ETFs) ) for their core holdings. However, we believe actively managed ETFs can serve this purpose just as effectively.

          Filling the core

          An index approach to core investment provides broad coverage but can have some drawbacks:

          • Exposure risks: Passive ETFs are likely to invest heavily in larger companies, high-performing stocks, and major bond issuers, as these typically constitute a significant part of the index. This could reduce diversification and increase volatility.
          • Unintentional gaps or overlap: Investors may miss parts of the market or get unintended exposure. For example, buying both an S&P 500 ETF and a Russell 2000 ETF might overlook US mid-cap stocks.

          Actively managed ETFs, as shown in our Explained series, can deviate from an index. Portfolio managers can adjust weightings within certain constraints and focus on drivers of return such as growth prospects and balance sheet strength, making these ETFs a good fit for core investments.

          Active ETFs for core strength

          While core holdings are meant to be resilient and less exciting, they are critical to the long-term performance of a portfolio. Active ETFs can present core investing attributes and the potential to outperform passive building blocks. With their nimbleness and flexibility, they can be used to:

          • Combine active ETFs with an existing passive core: This strategy leverages the strengths of both active and passive management to enhance overall portfolio performance.
          • Potentially replace passive core building blocks: Portfolio managers typically outperform an index by adjusting asset allocation—holding larger or smaller proportions of securities than their index representation. This can also be achieved through active ETFs. For example, a core portfolio's global equity exposure can rely on an active US ETF to seek outperformance opportunities instead of a passive US exposure ETF that usually mirrors the index performance.

          The rise of active ETFs

          Active ETFs have evolved to encompass a variety of strategies, asset classes (such as equity, fixed income, and commodities), as well as investment themes and broad market exposures. They aim to achieve specific outcomes, such as outperforming an index, generating income, actively managing risks, or achieving control in terms of duration, yield, or credit quality, all at a relatively lower cost.

          J.P. Morgan Asset Management offers a range of ETFs globally, with 62%1 of them being actively managed. Our active ETF strategies encompass core exposures, growth, income, and alpha generation opportunities and is backed by our comprehensive research capabilities. JPMAM covers 4,600 companies globally and has a US$420 million research budget2.

          Investors have increasingly gravitated towards active ETFs. As of September 30, assets under management for active ETFs have surpassed US$1 trillion, accounting for 7% of the total assets under management in ETFs and exchange-traded products (ETPs)3. The number of active ETF launches exceeded those of passive ETFs in 2020, and this trend has persisted since then3.

          • ETFs

          Explore more

          J.P. Morgan Asset Management

          • About us
          • Investment stewardship
          • Privacy policy
          • Cookie policy
          • Sitemap
          J.P. Morgan

          • J.P. Morgan
          • JPMorgan Chase
          • Chase

          READ IMPORTANT LEGAL INFORMATION. CLICK HERE >

          The value of investments may go down as well as up and investors may not get back the full amount invested.

          Copyright 2026 JPMorgan Chase & Co. All rights reserved.