Skip to main content
logo
  • Funds

      Fund Explorer

      • SICAVs
      • Exchange-Traded Funds
      • Liquidity Funds

      Capabilities

      • Our investment funds
      • Fixed Income
      • Equities
      • Multi-Asset

      Fund Information

      • Fund news and announcements
      • Regulatory updates
      • Capacity management
      • Administrative information
      • Policies
    • Investment Themes
        • Overview
        • Sustainable investing
        • Fixed Income Investing
        • Global equity investing
      • Insights
          • Mid-Year Investment Outlook 2026

            Our Mid-Year Outlook: our latest insights on the global economy and the prospects for global markets, including the main opportunities and risks for investors.

          • On the Minds of Investors

            Our global macro strategists offer insight into today's big investment themes, drawing on deep market and economic expertise, to support confident portfolio decisions.

          • The Weekly Brief

            Discover latest market data with Insights from J.P. Morgan Asset Management

          • Investment Principles

            Seven time-tested strategies for guiding investors through today’s challenges and toward tomorrow’s goals.

          • Guide to the Markets

            The J.P. Morgan Guide to the Markets illustrates a comprehensive array of market and economic histories, trends and statistics through clear charts and graphs.

          • Foundations of Alternatives

            Demystifying alternatives by highlighting five key pillars essential for understanding and navigating the alternative investment landscape.

          • Why Alternatives?

            Find out about the different types of alternative investments and the benefits they can provide to an investment portfolio.

        • Library
        • About Us
            • Overview
            • Diversity, Opportunity & Inclusion
            • Our Leadership Team
            • Our Commitment to Research
          • Contact Us

          <p>Principles for successful long-term investing</p>

          The key to successful investing isn’t predicting the future, it’s learning from the past and understanding the present. We present seven time-tested strategies for guiding portfolios towards tomorrow’s goals.

          1. J.P. Morgan Asset Management Luxembourg
          2. Insights
          3. Market Insights
          jpm54709-investment-principles-eu-principle-3-v1
          principle-5-image
          principle-6-image
          jpm54709-investment-principles-eu-principle-7-v1

          Dive deeper into the data

          Explore full Guide to the Markets

          The Market Insights programme provides comprehensive data and commentary on global markets without reference to products. Designed as a tool to help clients understand the markets and support investment decision-making, the programme explores the implications of current economic data and changing market conditions.

          For the purposes of MiFID II, the JPM Market Insights and Portfolio Insights programmes are marketing communications and are not in scope for any MiFID II / MiFIR requirements specifically related to investment research. Furthermore, the J.P. Morgan Asset Management Market Insights and Portfolio Insights programmes, as non-independent research, have not been prepared in accordance with legal requirements designed to promote the independence of investment research, nor are they subject to any prohibition on dealing ahead of the dissemination of investment research. This document is a general communication being provided for informational purposes only. It is educational in nature and not designed to be taken as advice or a recommendation for any specific investment product, strategy, plan feature or other purpose in any jurisdiction, nor is it a commitment from J.P. Morgan Asset Management or any of its subsidiaries to participate in any of the transactions mentioned herein. Any examples used are generic, hypothetical and for illustration purposes only. This material does not contain sufficient information to support an investment decision and it should not be relied upon by you in evaluating the merits of investing in any securities or products. In addition, users should make an independent assessment of the legal, regulatory, tax, credit, and accounting implications and determine, together with their own professional advisers, if any investment mentioned herein is believed to be suitable to their personal goals. Investors should ensure that they obtain all available relevant information before making any investment. Any forecasts, figures, opinions or investment techniques and strategies set out are for information purposes only, based on certain assumptions and current market conditions and are subject to change without prior notice. All information presented herein is considered to be accurate at the time of production, but no warranty of accuracy is given and no liability in respect of any error or omission is accepted. It should be noted that investment involves risks, the value of investments and the income from them may fluctuate in accordance with market conditions and taxation agreements and investors may not get back the full amount invested. Both past performance and yields are not a reliable indicator of current and future results. J.P. Morgan Asset Management is the brand name for the asset management business of JPMorgan Chase & Co. and its affiliates worldwide. To the extent permitted by applicable law, we may record telephone calls and monitor electronic communications to comply with our legal and regulatory obligations and internal policies. Personal data will be collected, stored and processed by J.P. Morgan Asset Management in accordance with our EMEA Privacy Policy www.jpmorgan.com/emea-privacy-policy. This communication is issued in Europe (excluding UK) by JPMorgan Asset Management (Europe) S.à r.l., 6 route de Trèves, L-2633 Senningerberg, Grand Duchy of Luxembourg, R.C.S. Luxembourg B27900, corporate capital EUR 10.000.000. This communication is issued in the UK by JPMorgan Asset Management (UK) Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England No. 01161446. Registered address: 25 Bank Street, Canary Wharf, London E14 5JP.

          Copyright 2025 JPMorgan Chase & Co. All rights reserved.

          Image source Shutterstock and Getty

          a29ad700-5585-11eb-8b23-eeee0affa03b