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    1. How did I get this ESG.id?

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    How did I get this ESG.id?


    Your ESG.id was generated based on the decisions you made. We took your choices and put them through a calculation engine, backed by behavioural economics, to understand where your sustainability preferences lie.

    You were first presented with the following five sustainable investing themes, which encompass the United Nations (UN) Sustainable Development Goals (SDGs).

    • Addressing climate change

    • Protecting natural resources

    • Increasing diversity and inclusion

    • Supporting people’s basic needs

    • Behaving ethically

    Next, in each of the five “decision rounds”, you were asked to allocate your money between two of the five themes by moving the slider to your preferred allocation. In each round, one theme had a financial incentive attached to it called the Choice Challenger, which showed us whether you prioritise investing in a particular sustainable investing theme, or if you are focused on making the broadest sustainable investing impact possible across all the themes.

    The Choice Challenger provided a financial incentive to allocate more money towards one theme, giving a $0.50 match for every $1 you put into that theme, and rotated between the themes throughout the activity to test your conviction level towards each theme.

    Your choices across the decision rounds gave a view of your sustainable investing preferences.

    If you heavily favoured one theme over the others, both with and without the Choice Challenger, then you would have received a corresponding ESG.id. So, if you heavily favoured the theme of addressing climate change, for example, you would have received the “Climate Champion” ESG.id.

    If instead, you had a balanced preference towards each of the five themes, then you would have received the “Sustainability Champion” ESG.id.

    You can use MyESG.id as a starting point for aligning your investments with your sustainability preferences.

    This is a marketing communication and as such the views contained herein are not to be taken as advice or a recommendation to buy or sell any investment or interest thereto. Reliance upon information in this material is at the sole discretion of the reader. Any research in this document has been obtained and may have been acted upon by J.P. Morgan Asset Management for its own purpose. The results of such research are being made available as additional information and do not necessarily reflect the views of J.P. Morgan Asset Management. Any forecasts, figures, opinions, statements of financial market trends or investment techniques and strategies expressed are, unless otherwise stated, J.P. Morgan Asset Management’s own at the date of this document. They are considered to be reliable at the time of writing, may not necessarily be all inclusive and are not guaranteed as to accuracy. They may be subject to change without reference or notification to you. It should be noted that the value of investments and the income from them may fluctuate in accordance with market conditions and investors may not get back the full amount invested. Past performance and yield are not a reliable indicator of current and future results. There is no guarantee that any forecast made will come to pass. J.P. Morgan Asset Management is the brand name for the asset management business of JPMorgan Chase & Co. and its affiliates worldwide. To the extent permitted by applicable law, we may record telephone calls and monitor electronic communications to comply with our legal and regulatory obligations and internal policies. Personal data will be collected, stored and processed by J.P. Morgan Asset Management in accordance with our EMEA Privacy Policy www.jpmorgan.com/emea-privacy-policy. This communication is issued in Europe (excluding UK) by JPMorgan Asset Management (Europe) S.à r.l., 6 route de Trèves, L-2633 Senningerberg, Grand Duchy of Luxembourg, R.C.S. Luxembourg B27900, corporate capital EUR 10.000.000. This communication is issued in the UK by JPMorgan Asset Management (UK) Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England No. 01161446. Registered address: 25 Bank Street, Canary Wharf, London E14 5JP.

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