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            ETF Insights

            <p>Monthly Active ETF Monitor</p>

            1. Home | US Individual Investors
            2. Insights
            3. ETF Insights

            AUM, flows and more

            • ETF flows totaled over $154Bn for the month, and U.S. ETF assets are now $16.3Tn.
            • Foreign large caps ($21.3Bn) and Ultrashort Bonds ($20.5Bn) led September flows by a wide margin.
            • Fixed income ETFs accounted for 41% of September ETF flows despite making up just 30% of YTD ETF flows.

            Active spotlight

            • Flows totaled $63Bn for the month. This year, about 36% of ETF flows have gone into active strategies.
            • 71 active ETFs were launched in September, accounting for 76% of all ETF launches in the month.

            2026 ETF launches approach a new record

            The U.S. ETF market continues to expand at a record pace, with YTD launches surpassing 1,000 in September. Through just three quarters, 1,069 new ETFs have come to market, already approaching the previous full-year record (1,115) set in 2025. More than 80% of this year’s launches have been actively managed, extending a multi-year pattern where active funds have accounted for ~80% of combined ETF launches over the past three years. This trend has driven the percentage of ETFs that are actively managed above 60%, compared to just 16% in 2019 when the ETF rule came into effect. Issuance is also increasingly concentrated in derivatives-based ETFs – including income-generation and leveraged/inverse funds – reflecting investor demand for outcome-based solutions. Together, these categories have accounted for nearly half of 2026 launches.

            Guide to ETFs featured slide of the month (slide 9)
            Number of U.S. ETFs
            exhibit_1
            U.S. ETF assets under management (AUM)
            exhibit_2
            Weekly U.S. ETF exchange volume - Trailing 3 months
            exhibit_3

            U.S. ETF flows ($Bn) — Trailing 12 months

            exhibit_4
            2026 Top 10 active ETF by YTD flows
            exhibit_5

            Equities

            September ETF Flows ($Mn):
            exhibit_6
            Active September ETF Flows ($Mn):
            exhibit_7
            Geographic Focus ($Bn):
            exhibit_8
            Monthly Sector ETF Flows ($Mn):
            exhibit_9

            Fixed Income 

            Duration Monthly ETF Flows ($Bn):
            exhibit_10
            Category Monthly ETF Flows ($Bn):
            exhibit_11