This page looks at the structural case for investing in emerging market assets. The left-hand side looks at the emergence of the EM consumer by measuring various EM countries’ middle class as a percentage of the total population. In the last twenty years, the middle class has grown tremendously and is expected to grow more in the next 10 years, especially in India, China, and Mexico. This presents a huge opportunity for global and local companies to appeal to this growing category of consumers. The right-hand side looks at the regional contribution to middle class growth over the next decade, with India and China leading substantially.