The ongoing economic uncertainty caused by the coronavirus pandemic has caused many women to focus their attention on their finances.

We don’t deny that getting a grip on one’s long-term finances can seem like an overwhelming undertaking. In conducting our Women and Investing Survey in January 2021, we discovered that of the many women who depend solely on cash savings, over half lack a financial plan. While saving in general is a good start, fully relying on cash could prove costly in the future, particularly in today’s environment of persistently low interest rates.

Interestingly, our survey, which questioned 4,000 women across 10 European countries, revealed that more than three-quarters of women who currently invest do have a financial plan. Likewise, women investors tend to be much more confident about their financial futures than non-investors. This makes sense, as it’s widely believed that feeling financially secure is at the heart of overall well-being. The picture is much the opposite for those committed to cash: only 11% of women who don’t invest are more confident in their financial position than they were a year ago.

Below, our five-step strategy provides a straightforward approach to nailing down a financial plan – and getting started with investing while you’re at it.

1. Consider your long-term plan for how to use your money

Are your primary goals far in the future, such as saving for a comfortable income during retirement? Or are they more immediate, like paying down student debt or saving for a wedding? It’s helpful to separate your goals into long- and short-term categories: how soon you’d like to access your funds will influence the kind of savings or investment vehicle you’ll choose. If you have a partner, don’t forget to include them in the conversation.

2. What kind of investor are you?

We all have our own comfort levels when it comes to taking risks, and women tend to veer towards the cautious. Of our survey respondents, only 44% of women investors considered themselves comfortable with risk-taking; that number dropped to 31% for our traditional savers. 

Women who invest are more likely to embrace risk 

They are more comfortable with risk and are more likely to associate risk with the idea of opportunity.

Source: J.P. Morgan Asset Management Women and Investing Survey, January 2021.

Getting a feel for your risk tolerance, how long you can invest for, and how much you can afford to lose will help you to decide which investments are right for you. For example, investing in a portfolio that is heavily weighted towards company stocks may be riskier in the short term compared to the relative safety of government bonds, but over the longer term the equity portfolio could provide better protection against inflation.

3. Aim to be financially secure

This will let you determine how much of your income you can afford to invest. The ultimate goal here is financial security, so it’s important to consider your present as well as your future. First, make sure you have a cushion, such as a “rainy-day fund” that could keep you afloat for three to six months and insulate against the unforeseen. Next, make sure all your outgoings are covered. This should include not only the big expenses like mortgage payments and credit card debt, but also common extras, like clothing or a Friday takeaway. Once your current costs are accounted for, think about your budget for investing. Do you want to set aside a percentage or your monthly income, similar to deducting pension contributions from your pay cheque? Or would you rather invest a set amount each month?

4. Don’t try to time the market

Don’t wait for a better time to invest. It’s a common misbelief that investing requires keeping a close eye on market movements and knowing when to strike and retreat. Our survey found that around three-quarters of women, both investors and non-investors, believed this to be true.

Investing regularly – playing the long game, if you will – means you can benefit from market ups and downs. Look into setting up a savings plan, in which you can regularly invest small amounts from as little as €25 a month. Interestingly, when asked what would make them consider investing, one third of women savers said being able to save small amounts regularly.

5. Invest in what matters to you

Finally, build a portfolio you believe in. Invest in women-led companies, or make efforts to protect the environment, which our survey found to be a powerful attraction for women: 72% of respondents cited sustainability as an important consideration when putting together a portfolio. There is lots of opportunity to make your money work for you while making a constructive difference.

Take the steps from saver to investor

Many experts expect that the current economic environment characterised by low interest rates will last for a good while to come. Cash savings alone are unlikely to lead to growth. This is a critical point to consider when crafting your financial plan, and one that appears to be on the radar for women savers: over half of our survey respondents said they would consider investing in the future.

A regular savings plan is an ideal place to start, as, much like a conventional savings account, it entails putting small amounts away each month. As with any investment, there is a risk that you may not get back the full amount invested, but a regular savings plan can make a great choice for first-time investors, and for savers looking to get more from their existing investments.