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    1. Women and Investing | J.P. Morgan Asset Management

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    Women and investing

    Assessing women’s attitudes to savings and investments



    Planning for a brighter future

    The Covid-19 pandemic has had a significant impact on savings and investments. To find out the extent of the impact on women’s finances in particular, we asked 4,000 women across 10 European countries to tell us about their current savings situation.

    The results are revealing. Women in general continue to favour cash accounts for their savings, which could be detrimental for their future financial security given today’s very low interest rates. At J.P. Morgan Asset Management, we are committed to providing the tools and information needed to help more women build a financial plan, start investing and eventually take control of their long-term finances. 

    Women are much more likely to be savers than investors

    While less than one in five women invest regularly compared to nearly four in five who save regularly in cash, non-investors are much less likely than investors to have increased their savings over the last year. Convincing more non-investors to consider investing regularly could therefore improve their financial security. 

    Three reasons why investing is easier than you think

     

     

    Women who invest and have a financial plan are more confident and more secure

    Planning is a key part of investing. Nearly four in five women who invest have a financial plan with clear objectives compared to less than half (49%) of non-investors. This planning results in greater financial security, with women investors also tending to be more confident about their financial future than those who save in cash.

    The unsung benefits of investing

    How investing can support a better retirement

    Many women lack financial confidence

    A feeling, even among investors, that investments are complicated is holding many women back from making an investment. Two thirds of non-investors, and nearly a half of investors, believe that investing is complicated. A lack of financial confidence is also a hurdle to investing, with less than half of women who don’t invest saying that they feel confident when it comes to managing their long-term finances.

    Financial planning for women

     

     

    Sustainable investing is attractive for many women

    A large proportion of respondents, both investors and non-investors, are motivated by the possibilities of sustainable investing, with nearly three in four women surveyed saying that sustainable investing is important, and over three quarters confident that sustainable investing can produce positive change.

    Investing in ESG

    Accessibility is key to boost financial planning for women

    Women like the flexibility and accessibility of cash savings. Perceptions of volatility, complexity and a lack of control are hurdles to investing. The survey suggests that more women could decide to invest if they had better access to financial planning and clearer communications, and if investing was made easier and more affordable.

    Why you should invest and where to start

     

    Women and Investing Survey

    Read the results of our survey to find out women’s attitudes to saving and investing across 10 European countries.

    Download the report

    Saver to Investor

    Invest in your clients’ tomorrow and help them take the first steps to long-term investment success with our tailored investing guide.

    Find out more

    This is a marketing communication and as such the views contained herein are not to be taken as advice or a recommendation to buy or sell any investment or interest thereto. Reliance upon information in this material is at the sole discretion of the reader. Any research in this document has been obtained and may have been acted upon by J.P. Morgan Asset Management for its own purpose. The results of such research are being made available as additional information and do not necessarily reflect the views of J.P. Morgan Asset Management. Any forecasts, figures, opinions, statements of financial market trends or investment techniques and strategies expressed are, unless otherwise stated, J.P. Morgan Asset Management’s own at the date of this document. They are considered to be reliable at the time of writing, may not necessarily be all inclusive and are not guaranteed as to accuracy. They may be subject to change without reference or notification to you. It should be noted that the value of investments and the income from them may fluctuate in accordance with market conditions and investors may not get back the full amount invested. Past performance and yield are not a reliable indicator of current and future results. There is no guarantee that any forecast made will come to pass. J.P. Morgan Asset Management is the brand name for the asset management business of JPMorgan Chase & Co. and its affiliates worldwide. To the extent permitted by applicable law, we may record telephone calls and monitor electronic communications to comply with our legal and regulatory obligations and internal policies. Personal data will be collected, stored and processed by J.P. Morgan Asset Management in accordance with our EMEA Privacy Policy www.jpmorgan.com/emea-privacy-policy. This communication is issued in Europe (excluding UK) by JPMorgan Asset Management (Europe) S.à r.l., 6 route de Trèves, L-2633 Senningerberg, Grand Duchy of Luxembourg, R.C.S. Luxembourg B27900, corporate capital EUR 10.000.000. This communication is issued in the UK by JPMorgan Asset Management (UK) Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England No. 01161446. Registered address: 25 Bank Street, Canary Wharf, London E14 5JP.

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