This page looks at the structural case for investing in emerging market assets. The left hand side looks at the emergence of the EM consumer by measuring various EM countries’ middle class as a percentage of the total population. We can see that just in the last twenty years the middle class has grown tremendously in size, and this story is set to continue over the next decade as well, especially in countries like India and China. This is a tremendous opportunity for global and local companies that can tap into these new consumers. The right hand side looks at the regional contribution to middle class growth over the next decade, with India and China leading substantially.