The 2022 J.P. Morgan Asset Management Future Focus Survey shows that European investors continue to lead global peers in the demand for sustainable strategies. We asked 1,000 European investment advisers (fieldwork conducted March – May 2022) about how investor behaviour is evolving, their asset allocations intentions and what’s driving these choices.
The Future Focus Survey captures the views of 1,000 professional investors across Europe. The research explores the current ESG landscape and the opportunities and barriers for ESG investors over the next five years.
Investing in ESG is established in Europe
Our survey showed ESG allocations are >20% across Europe, flows are expected to slow but remain positive.
Client demand is driving increased allocations
End client demand is the number one reason why European professionals are choosing ESG investments.
Social factors are gaining in importance
Environment remains the top ESG priority, but social factors matter most to a significant share.
Proportion of overall assets allocated to ESG strategies
Most common reasons to make an ESG investment
The biggest ESG priorities for end clients
Thematic and impact* set for growth
Investors are moving towards strategies that enable them to reflect ESG views positively.
Use of active and passive ETFs set to jump
Professionals expect to increase their use of both active and passive ETFs to access ESG investments.
Shift to alternatives and multi-asset solutions
Equities dominate, but a shift towards alternative and multi-asset approaches is expected.
Expected change in ESG strategy allocations
Regional Europe level
*Thematic: Investing where the theme has a focus on one or more of the UN’s sustainable development goals. Impact: Approaching investing where the object is to reach specific positive outcomes or goals.
Expected change in investment vehicles used to access ESG
Change in asset class exposure to ESG